Asset Reliance. Inc. Provide Equipment Auction Service For Electronic Equipment Auctions, Bio-Medical Equipment Auctions, Food Processing Equipment Auction, Commercial Truck Auctions, Excavator Auction, Woodworking Equipment Auction, And Online Equipment Auctions.

Business is a vast term, as there are a nearly infinite number of business niches that are currently running and operating now, each one requiring a Special Set Of Equipment so that they can operate to their highest, most successful extent. Some of the equipment may be purchased at high dollar price points, while others may be much lower on the price scale, but regardless; there comes a point in running a business that requires this equipment to be sold off. The reason for Selling Equipment varies personally to each business. Some may need to simply sell their used inventory to purchase new, up to date equipment. A business might be facing economic hardship or insolvency which requires the Assets To Be Auctioned Off. No matter the reasoning, one thing always remains a common denominator when looking to sell your equipment, and that is the success of these sales is measured by the amount of return; and the more return, the more liquid cash that you can use for your immediate business purposes. 

Asset Reliance Equipment Auctioneers

Equipment Selling Through Equipment Auction

When it comes to selling equipment, an Equipment Auction is the absolute best method for doing so and provides an extremely high return on investment. And when directed by a company as professional, knowledgeable, and experienced as Asset Reliance, Inc., you will be guaranteed the maximum amount of asset recovery. When directed properly and appropriately, an auction will take place with bidders that are highly motivated, maintain a large degree of interest, and are willing to pay at minimum the Fair Market Value for your equipment sales. But before digging further into the auctioneering process and details, let us first go over-

What Kinds Of Equipment Can I Auction Off?

Equipment is a vast term, as its definition reads "˜the necessary items for a particular purpose.' So, when looking at your business sector, quite literally anything you need or use to maintain the functions and operations of your business can be deemed "˜equipment' and thus actioned at an Equipment Auction. This includes, but is of course not limited to

  • Agricultural Equipment Auction 
  • Audio/Video Pre And Post Production Equipment Auction 
  • Biomedical Equipment Auction 
  • Machinery Auction
  • Construction Equipment Auction 
  • Electronic Manufacturing/Semiconductor Equipment Auction 
  • Food Processing Equipment Auction 
  • Woodworking Equipment Auction


And even inventory or distressed inventory, as well as simple, lower ticket items like office furniture and equipment. As you can see, the range of what can be defined as equipment and auctioned as the equipment is a wide one, and the need for your auction to be carried out by a company with an endless history of success and experience is essential, as we will provide you with the Highest Quality Service for the three main aspects of your equipment auction:

  1. Accurate Equipment Appraisals
  2. Target Buyer Marketing 
  3. The Call To Action, High Dollar Sale 

Accurate Equipment Appraisals 

When choosing to Auction Your Equipment for liquidation purposes, it is first an important aspect to undergo Inventory Valuation and Equipment Valuation to know exactly how much what you are auctioneering is worth so that this can be directed into a sale that meets or exceeds the fair market value. Our appraisers are highly skilled and are accredited by the American Society of Appraisers as Accredited Senior Appraiser (ASA) and the Association of Machinery and Equipment Appraisers as Certified Equipment Appraisers (CEA). This means that our team with over 32 years of experience will define the worth of your equipment or inventory through dedicated market analysis and research so that the value conclusions of your equipment will be liquidated in a global reach public auction. 

Target Buyer Marketing equipment selling

The success of an auction is often determined by the buyers participating in such auction, and with this, the essentiality of locating and bringing together the Best Target Buyer Accident is brought about. By utilizing our extensive marketing techniques, which include a multimedia approach, we will bring together not only the largest national and international audience, but also an audience that is related, relevant, and interested in purchasing exactly the type of equipment that you are selling.

The Call To Action, High Dollar Sales

One of the most successful characteristics of an auction is the immediate call to action that they instill to the buyers. By creating a competitive environment, the buyers will be guaranteed to compete for head to head so that you get the Maximum Return On Your Assets. This is quick, effective, and provides you with liquid cash in the most cost-effective manner possible. 

What Kinds Of Auctions Are There?

We can direct the type of equipment auction that we feel is best suited for your needs. The available auctions that bring together a national and international buyer audience include:

  • Live, On-Site Auction 
  • Live And Simultaneous Webcam Auction 
  • Timed Online, Bidding The Only Auction 


Receive the full amount that your business and your business equipment are worth by trusting Asset Reliance, Inc. to handle all of your auctioneering needs!

Asset Reliance, Inc.

Machinery, Equipment & Inventory Valuations Surplus Equipment Sales to Turnkey Liquidations Business Merger & Acquisition Services.

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California Information

California is a state in the Pacific Region of the United States. With 39.5 million residents across a total area of about 163,696 square miles (423,970 km2), California is the most populous U.S. state and the third-largest by area, and is also the world's thirty-fourth most populous subnational entity. California is also the most populated subnational entity in North America, and has its state capital in Sacramento. The Greater Los Angeles Area and the San Francisco Bay Area are the nation's second- and fifth-most populous urban regions, with 18.7 million and 9.7 million residents respectively.[15] Los Angeles is California's most populous city, and the country's second-most populous, after New York City. California also has the nation's most populous county, Los Angeles County, and its largest county by area, San Bernardino County. The City and County of San Francisco is both the country's second most densely populated major city after New York City and the fifth most densely populated county, behind only four of the five New York City boroughs.Haverhill