Asset Reliance INC Is A Leading Machinery Auctioneers in Santa Cruz And We Have Certified Equipment And Machinery Appraisers To Get Accurate Appraisal And Valuation Of Your Plant And Machinery And Auction Them At Fair Market Value.

If your business is in need of cash so that it can continue or expand operations, or because it is facing insolvency, then one of the most efficient options in order to secure the highest return on investment for your assets is through a Machinery Auction in Santa Cruz. In an effort to secure the optimal ROI, however, it is essential that you choose an Auction And Brokerage Service in Santa Cruz like Asset Reliance INC so that every step to this process is optimized for the highest return amount possible. This will give the largest sum of the one thing that you need the most working capital.

Machinery Appraisal in Santa Cruz

The variety of steps to create a truly successful auction include a Machinery Appraisal in Santa Cruz that is highly accurate, locating the right buyers, and bringing all of this together in a methodical manner that results in the maximum recovery results for your machinery assets in Santa Cruz. And we at Asset Reliance INC have a track record that showcases the pinnacle of what it means to do exactly that!

Santa Cruz - California Machinery Auctioneers Service in Santa Cruz

Machinery Auction in Santa Cruz

The name is fairly self-explanatory, as you are Auctioning Off The Machinery in Santa Cruz specific to your business niche so that you can liquidate these resources. You may need this cash because:

  1. Your machinery is outdated and you are looking to purchase new, updated equipment in Santa Cruz.
  2. You require immediate cash to pay down debt.
  3. Economic hardship presents difficulties that require cash to continue other operations.
  4. You have expanded your business and no longer need certain pieces of surplus machinery in Santa Cruz.
  5. You are retiring 
  6. Your business is insolvent 

But it is far from a simple process when attempting to sell the high dollar often intricately custom applications machinery that may only be marketable to specific industry niches.

Machinery Appraisals And Machinery Valuations in Santa Cruz 

Our team of appraisers in Santa Cruz is accredited by the American Society of Appraisers as Accredited Senior Appraiser (ASA) and the Association of Machinery and Equipment Appraisers as Certified Equipment Appraisers (CEA), which means that you are going to get the most accurate appraisal in the industry. This helps to set the auction stage so that your machinery is priced fairly and precisely based on its current usage so that you will receive AT LEAST the amount that it is worth, and if not much more! 

Buyer Marketing in Santa Cruzmachinery auction in Santa Cruz

One of the most important aspects of a Machinery Auction in Santa Cruz is bringing together a group of buyers that are interested and relevant to the business that your machinery is equipped to operate in, and most importantly; ready and eager to buy. We utilize a unique array of research and Multi-Media Marketing Techniques in Santa Cruz to bring you the largest number of regional national and international buyers to extend the reach of your items in Public Auction in Santa Cruz throughout the world. By increasing exposure to relevant buyers, we will ensure the highest bids possible for your machinery. 

What Are The Benefits Of A Machinery Auction in Santa Cruz?

Auctions themselves, and the ways that they are executed, create an urgency to buy based on their Immediate Calls To Action. The competition like aura drives those participating to increase their price points by competing head to head, resulting in completely full market value results and a more than worthy ROI For Your Machinery in Santa Cruz. Auctions take away the tedious buyer to seller negotiations and instead instill simplicity in an otherwise complicated act of a commercial sale. And best of all, when cash is needed quickly, public auctions are the fastest and most secure way to Liquidate Your Equipment and machinery in Santa Cruz. 

What Types Of Machinery in Santa Cruz Can I Auction Off?

Machinery, by definition, is any mechanical, electrical, or electronic device designed and used to perform some function and to produce a certain effect or result. And although this definition is wide and vast, Asset Reliance INC has you covered through and through. Types of machinery that we specialize in include, but are absolutely not limited to:

  • Agricultural Machinery in Santa Cruz
  • Conventional/CNC Metalworking Machinery in Santa Cruz
  • Food processing machinery in Santa Cruz
  • Metalworking Machinery in Santa Cruz
  • Plastics Machinery in Santa Cruz
  • Dentistry/Medical Machinery in Santa Cruz  
  • And Much, Much More.


Regardless of what you desire to liquidate in Santa Cruz, Asset Reliance INC is here to communicate, accommodate, and initiate the highest dollar results from your machinery into turnkey liquidations that you require for all of your personal business needs and decisions. 

Asset Reliance, Inc.

Machinery, Equipment & Inventory Valuations Surplus Equipment Sales to Turnkey Liquidations Business Merger & Acquisition Services

Santa Cruz

Santa Cruz (Spanish for "Holy Cross") is the largest city and the county seat of Santa Cruz County, in Northern California. As of the 2020 census, the city population was 62,956. Situated on the northern edge of Monterey Bay, Santa Cruz is a popular tourist destination, owing to its beaches, surf culture, and historic landmarks. Santa Cruz was founded by the Spanish in 1791, when Fermín de Lasuén established Mission Santa Cruz. Soon after, a settlement grew up near the mission called Branciforte, which came to be known across Alta California for its lawlessness. With the Mexican secularization of the Californian missions in 1833, the former mission was divided and granted as rancho grants.

Santa Cruz

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We provide service for the following cities In California