Asset Reliance INC Is A Leading Machinery Auctioneers And We Have Certified Equipment And Machinery Appraisers To Get Accurate Appraisal And Valuation Of Your Plant And Machinery And Auction Them At Fair Market Value.

If your business is in need of cash so that it can continue or expand operations, or because it is facing insolvency, then one of the most efficient options in order to secure the highest return on investment for your assets is through a Machinery Auction. In an effort to secure the optimal ROI, however, it is essential that you choose an Auction And Brokerage Service like Asset Reliance INC so that every step to this process is optimized for the highest return amount possible. This will give the largest sum of the one thing that you need the most working capital.

Machinery Appraisal

The variety of steps to create a truly successful auction include a Machinery Appraisal that is highly accurate, locating the right buyers, and bringing all of this together in a methodical manner that results in the maximum recovery results for your machinery assets. And we at Asset Reliance, Inc. have a track record that showcases the pinnacle of what it means to do exactly that!

Asset Reliance Machinery Auctioneers

Machinery Auction 

The name is fairly self-explanatory, as you are Auctioning Off The Machinery specific to your business niche so that you can liquidate these resources. You may need this cash because:

  1. Your machinery is outdated and you are looking to purchase new, updated equipment.
  2. You require immediate cash to pay down debt.
  3. Economic hardship presents difficulties that require cash to continue other operations.
  4. You have expanded your business and no longer need certain pieces of surplus machinery.
  5. You are retiring.
  6. Your business is insolvent.

But it is far from a simple process when attempting to sell the high dollar often intricately custom applications machinery that may only be marketable to specific industry niches. 

Machinery Appraisals And Valuations 

Our team of appraisers is accredited by the American Society of Appraisers as Accredited Senior Appraiser (ASA) and the Association of Machinery and Equipment Appraisers as Certified Equipment Appraisers (CEA), which means that you are going to get the most accurate appraisal in the industry. This helps to set the auction stage so that your machinery is priced fairly and precisely based on its current usage so that you will receive AT LEAST the amount that it is worth, and if not much more! 

Buyer MarketingMachinery Auction

One of the most important aspects of a Machinery Auction is bringing together a group of buyers that are interested and relevant to the business that your machinery is equipped to operate in, and most importantly; ready and eager to buy. We utilize a unique array of research and Multi-Media Marketing Techniques to bring you the largest number of regional, national and international buyers to extend the reach of your items in Public Auction throughout the world. By increasing exposure to relevant buyers, we will ensure the highest bids possible for your machinery. 

What Are The Benefits Of A Machinery Auction?

Auctions themselves, and the ways that they are executed, create an urgency to buy based on their Immediate Calls To Action. The competition like aura drives those participating to increase their price points by competing head to head, resulting in completely full market value results and a more than worthy ROI For Your Machinery. Auctions take away the tedious buyer to seller negotiations and instead instill simplicity in an otherwise complicated act of a commercial sale. And best of all, when cash is needed quickly, public auctions are the fastest and most secure way to Liquidate Your Equipment and machinery. 

What Types Of Machinery Can I Auction Off?

Machinery, by definition, is any mechanical, electrical, or electronic device designed and used to perform some function and to produce a certain effect or result. And although this definition is wide and vast, Asset Reliance, Inc. has you covered through and through. Types of machinery that we specialize in include, but are absolutely not limited to:

  • Agricultural Machinery 
  • Conventional/CNC Metalworking Machinery
  • Food processing machinery 
  • Metalworking machinery 
  • Plastics Machinery 
  • Dentistry/Medical Machinery  
  • And Much, Much More.


Regardless of what you desire to liquidate, Asset Reliance, Inc. is here to communicate, accommodate, and initiate the highest dollar results from your machinery into turnkey liquidations that you require for all of your personal business needs and decisions. 

Asset Reliance, Inc.

Machinery, Equipment & Inventory Valuations Surplus Equipment Sales to Turnkey Liquidations Business Merger & Acquisition Services.

California Map

California Information

California is a state in the Pacific Region of the United States. With 39.5 million residents across a total area of about 163,696 square miles (423,970 km2), California is the most populous U.S. state and the third-largest by area, and is also the world's thirty-fourth most populous subnational entity. California is also the most populated subnational entity in North America, and has its state capital in Sacramento. The Greater Los Angeles Area and the San Francisco Bay Area are the nation's second- and fifth-most populous urban regions, with 18.7 million and 9.7 million residents respectively.[15] Los Angeles is California's most populous city, and the country's second-most populous, after New York City. California also has the nation's most populous county, Los Angeles County, and its largest county by area, San Bernardino County. The City and County of San Francisco is both the country's second most densely populated major city after New York City and the fifth most densely populated county, behind only four of the five New York City boroughs.Haverhill